Fixed in One Day: The Technical SEO Audit That Took Us from 83 to 100 Less Worry. More Rankings You Can Rely On. Bigger Results.

Focus Keyword: Technical SEO Audit Case Study

🧠 Technical SEO Audit Case Study Background

At Diamond Litchi, we pride ourselves not only on offering marketing services but on ensuring our own platform stands as a model of technical SEO excellence. During a regular audit using Ahrefs and Google Search Console, we uncovered a hidden threat to our organic success: 77 internal links were flagged for pointing from HTTPS pages to HTTP URLs — a subtle but damaging issue affecting our search engine rankings and user trust.

At that time, our Ahrefs SEO health score was 83, a strong number but with room for improvement. We knew that technical SEO issues, if left untreated, could silently limit our organic traffic growth, search engine visibility, and increase our bounce rate over time.

🔍 The Problem

Despite having a fully SSL-secured site from launch, we discovered:

• 77 broken links to insecure HTTP URLs.
• No visible errors inside WordPress Menus or Elementor headers/footers.
• No alerting signs to the user experience — everything appeared fine to visitors.

This situation highlighted the importance of real technical audits, not just visual checks. It also underlined why any SEO expert must inspect the actual version of the website seen by search engine bots — not just the admin view. These links were leaking link equity and affecting our link profile, while also undermining user satisfaction and the integrity of navigational links.

🛠️ Our Step-by-Step Problem-Solving Approach

Step 1: Manual Visual Inspection

• Reviewed WordPress navigation and Elementor templates.
• Cross-checked all content assets, contextual links, and buttons.

Step 2: Technical SEO Audit with Tools

• Ran a full technical audit via Ahrefs, Screaming Frog, and Google Analytics.
• Identified crawl errors, redirect chains, and unnecessary status codes.
• Documented the broken and dead links for replacement.

Step 3: HTML Source Code Inspection

• Opened the source directly and searched for “http://diamondlitchi.com“.
• Found the faulty link inside an Elementor Icon List widget.

Step 4: Root Cause Correction

• Updated the preferred version of the link to https://diamondlitchi.com.
• Verified that the link juice now flowed correctly to our cornerstone content.
• Confirmed no damage to Core Web Vitals, click-through rates, or user intent.

Step 5: Full Cache Clearing Process

• Cleared Elementor, WordPress, GoDaddy, and Cloudflare caches.
• Ensured search spiders and bots indexed the new structure.

Step 6: Post-Fix SEO Audit

• Re-ran our audits and saw a jump in health score from 83 to 100.
• Validated the improvement in SEO performance, load speed, and mobile experience.

🚀 Technical SEO Audit Case Study Results

We also noted:

• Increased organic search traffic from mobile users.
• Better Core Web Vitals performance, especially in load times and visual stability.
• Clearer user navigation and a decrease in bounce rate.

✅ The end result was not only a cleaner technical profile but also long-term improvements in conversion rates, link building, and overall SEO strategy.

🔥 Insights and Lessons Learned

• Technical SEO elements require precision.
• Ignoring crawl depth and logical site structure can cost visibility.
• Fixing errors like this supports snippets in search results and search performance.
• Keeping a well-structured site helps distribute link equity and improves click-through rates.
• Even small technical SEO improvements can have a pivotal role in the digital journey of a business owner.

🏆 Why Technical SEO Matters for Every Business

If a polished agency site like ours can encounter issues, imagine the risks for businesses that haven’t invested in technical SEO strategies. Our SEO team works with the development team to resolve complex backend elements, structure internal link audits, and refine technical optimization. We monitor core updates, track link sections, and audit off-page SEO through Backlink Analytics.

“We don’t just audit websites. We heal them.”

✍️ Need a True SEO Partner?

If you want a partner who understands technical SEO specialist tasks, including content audits, descriptive anchor, and AI-generated content management — Diamond Litchi is your agency.

Request Your SEO Consultation →

❓ Optimized FAQ Section (AEO Optimized)

1. What is a Technical SEO Audit Case Study?
   A technical SEO audit case study demonstrates how resolving issues like crawl errors, status codes, and unnecessary code can elevate online visibility and search engine optimization results.
2. How does bounce rate affect SEO performance? A high bounce rate often reflects poor user experience, slow load times, or irrelevant blog content. Addressing these improves user satisfaction and search engine rankings.
3. Why are Core Web Vitals important in technical SEO? Core Web Vitals assess speed, responsiveness, and visual stability. These factors influence mobile users and click-through rates, making them vital for ranking.
4. What role does link equity play in search engine visibility? Link equity (or link juice) is passed through internal link audits and external links. Optimizing your link graph and eliminating dead links ensures value flows to valuable content.
5. How does Google Analytics help in technical optimization? Google Analytics tracks user behavior, identifies slow loading times, and flags high bounce rates, helping SEO teams make technical improvements.
6. What are contextual links and why are they useful? Contextual links placed within cluster content increase search volume reach, improve keyword optimization, and guide search engine bots efficiently through your site.
7. Why is a regular audit essential for SEO health? A regular audit detects issues like broken external links, outdated target keywords, or link building gaps. These audits ensure technical consistency and search rankings stability.
8. What is a logical site structure and why does it matter? A logical site structure improves user navigation, reduces crawl depth, and helps search engines index descriptive anchor content more effectively.

🌟 In Summary:

SEO isn’t just about content or backlinks. It’s about cleaning up what’s invisible, streamlining the technical foundation, and ensuring every piece of content and internal link audit supports growth.

Technical SEO matters. And we’ve proven that with data, strategy, and action.