Day: October 18, 2024

Data vs. Reality – How Statistics Based Marketing Fails Its Users

Over the last few years, there has been a trend in media marketing: bigger budgets, bigger stages, and bigger payouts. Driven by statistics based marketing approaches, modeled as consumer-focused ideas, businesses have been pouring millions of dollars into advertising using time-honored strategies and carefully curated data to make their products and projects bigger, better, and […]